All of these points are important to having an effective sales compensation strategy. Does your organization…

 • Clearly define a sales strategy, focusing on specific goals, and consider the competitive realities of the marketplace?

 • Carefully communicate each individual’s particular role in the effort? • Measure performance accurately?

 • Create tangible rewards plans based on performance metrics?

 • Provide frequent clear-cut feedback consistently?

 • Monitor reward systems regularly to ensure their continuing effectiveness?